How Does Color Impact Us?
Not surprisingly, colors have the ability to make us feel certain emotions or react a certain way. Think about fast food restaurants like McDonald’s or KFC — most of these places incorporate the color yellow and red. Why? Because these colors make people hungry and eat quickly.
Designers need to keep in mind the importance of colors on their client's behaviour and moods as it can have consequences or benefits in the long-run.
When designers think of color, they split them into two categories:
Warm Colors
Cool Colors
Let's see why they are so important in our day-to-day lives.
Warm Colors
Colors are called “warm” (reds and oranges) and “cool” (blues and greens) for a reason: When we’re in a space where the walls are painted in warm colors, we actually feel that the temperature there is warmer than we do in similar spaces painted cool colors.
This makes warm colors good options for a vestibule in a cool climate—the temperature inside the building will seem even more comfortable as people enter from the cold—or in a room that’s hard to heat.
We are drawn to warm colors, such as reds and oranges, so they’re good colors to put at the end of a long hallway or to use to draw people toward a particular section of a large space.